Privacy Policy
Dog Noise UK — Information. Evidence. Behaviour. Community. Solutions.
Last updated: 14/09/2026
Dog Noise UK is committed to protecting your privacy and being clear and
open about how we collect, use and protect personal information.
We recognise that reports about dog barking can sometimes involve sensitive
or personal circumstances. Our aim is to collect only the information we
reasonably need, use it for clearly defined purposes, and handle it
responsibly.
This Privacy Policy explains what information we collect, why we collect it,
how we use it, when we may share it, how long we keep it, and the rights you
have over your personal information.
1. Who we are
Dog Noise UK is operated by:
Fennaio Integrated Artificial Intelligence Ltd.
Address:
17 Garston Crescent, Newton-le-Willows, WA12 8NR
Email:
TBC
For data protection purposes, the organisation responsible for deciding
how and why your personal information is processed is referred to in this
policy as "Dog Noise UK", "we",
"us" or "our".
2. What information do we collect?
The information we collect depends on how you use Dog Noise UK.
Information you provide when creating an account
If you create an account, we may collect:
- your name or display name;
- email address;
- password information in securely stored form;
- contact details;
- information contained in your user profile;
- information about whether you provide dog training services, where applicable.
Information provided when making a dog-noise report
If you submit a dog-noise complaint or report, we may collect information
such as:
- your name or display name;
- contact details;
- postcode;
- street or location information;
- date and time of the incident;
- duration and frequency of barking;
- the type or nature of the barking;
- notes describing the incident;
- information contained in a dog-noise diary;
- information relating to communication with neighbours or other relevant parties.
Some of this information may relate to other people, such as neighbours
or dog owners.
Please only provide information that is relevant and necessary to your report.
Information provided when contacting us
If you contact us, we may retain:
- your name;
- email address;
- other contact information;
- the contents of your message;
- information you choose to provide in connection with your enquiry.
Information provided by dog trainers
If you register or advertise as a dog trainer, we may collect information
such as:
- your name;
- business or trading name;
- contact details;
- website address;
- postcode or service area;
- information about your services;
- areas of dog behaviour or training in which you specialise;
- information contained in your public trainer profile.
Information intended to be displayed publicly will be clearly identified
as such.
Information collected automatically
When you use our website, certain technical information may be collected
automatically. This can include:
- IP address;
- browser type and version;
- device type;
- operating system;
- pages visited;
- date and time of visits;
- referring website;
- technical information relating to website security and performance.
We use this information primarily to operate, secure, maintain and improve
the website.
3. Dog-noise reports and location information
Dog Noise UK provides tools for recording and reporting excessive dog barking.
Location information is an important part of these services because the
purpose of the Dog Noise UK map and associated tools is to identify patterns
and geographical concentrations of reported dog-noise incidents.
Depending on the service being used, this may include postcode, postcode
district, postcode sector, postcode unit, street or other geographical
information.
We may use this information to:
- display geographical patterns of reported dog noise;
- produce statistical information;
- help users understand the scale and distribution of reported dog-noise problems;
- support the preparation of reports;
- improve our services;
- assist in identifying areas where dog-noise problems may be occurring.
Important:
A map showing the existence or number of reports in an area does not
necessarily mean that every report relates to the same dog, property
or individual.
Where possible and appropriate, information displayed publicly will be
presented in a way that reduces the risk of identifying individual people.
4. Why do we use your information?
We may use personal information for the following purposes:
- to provide Dog Noise UK services;
- to create and maintain user accounts;
- to process and manage dog-noise reports;
- to provide dog-noise diaries and reporting tools;
- to operate our interactive maps;
- to provide information and resources;
- to facilitate communication between users where a particular service allows this;
- to provide dog-trainer listings and related services;
- to respond to enquiries;
- to maintain website security;
- to prevent misuse, fraud or abuse of our services;
- to analyse usage and improve the website;
- to produce statistical or geographical information;
- to communicate important information about our services;
- to comply with legal obligations;
-
where appropriate, to provide relevant information to local authorities
or other organisations where this forms part of the service requested
by the user or is otherwise lawful.
We will not use your personal information for purposes that are incompatible
with the purposes explained in this Privacy Policy unless we have a lawful
basis to do so and, where required, provide you with additional information.
5. Our legal basis for processing your information
Under UK data protection law, we must have a lawful basis for processing
personal information.
Depending on the particular circumstances, we may rely on one or more of
the following:
Consent
Where you have actively chosen to provide information or have agreed to a
particular use of your information, we may rely on your consent.
Where processing is based on consent, you may withdraw your consent at any
time. Withdrawal of consent does not affect processing that took place
before the withdrawal.
Contract
Where processing is necessary to provide a service that you have requested,
we may process your information because it is necessary for the performance
of our agreement with you.
Legitimate interests
We may process information where it is necessary for our legitimate
interests, or those of another party, provided that those interests are
not overridden by your rights and freedoms.
Our legitimate interests may include:
- operating and improving Dog Noise UK;
- maintaining website security;
- preventing misuse of the service;
- understanding patterns of dog-noise reports;
- providing useful statistical and geographical information;
- communicating with users about services they have requested.
Where we rely on legitimate interests, we consider the potential impact
on individuals and whether the processing is necessary and proportionate.
Legal obligation
We may process personal information where this is necessary to comply
with a legal obligation.
The appropriate lawful basis may differ depending on the particular service
or processing activity.
6. Information about other people
Dog-noise reports may contain information about people other than the
person making the report.
For example, a report may identify or describe:
- a neighbour;
- a dog owner;
- another household member;
- a witness;
- a local authority contact.
If you provide information about another person, you should ensure that
the information is relevant to the purpose of your report and that you
do not provide unnecessary personal information.
Please use the service responsibly.
Do not use Dog Noise UK to publish personal information about another
person for the purpose of harassment, intimidation or retaliation.
7. Sharing information with local authorities
One of the purposes of Dog Noise UK is to make it easier for people to
document excessive dog barking and, where appropriate, provide useful
information to the relevant local authority.
Where a user asks us to provide information to a council, or where sharing
information forms part of a service they have requested, relevant information
may be provided to the appropriate local authority.
Information shared may include details such as:
- the nature of the complaint;
- dates and times;
- duration and frequency of incidents;
- postcode or location;
- diary records;
- relevant notes;
- contact information where necessary and appropriate.
We will only share information where there is a lawful basis for doing so.
Please note:
Dog Noise UK does not itself determine whether a particular dog is
legally causing a statutory nuisance. That decision is ultimately a
matter for the relevant authority and applicable law.
8. Public information
Some Dog Noise UK services are designed to provide information publicly.
For example, the website may publish:
- aggregated dog-noise statistics;
- geographical information;
- map data;
- anonymised or pseudonymised information;
- dog-trainer profiles;
- information that you have specifically chosen to make public.
Before submitting information to a public area of the website, please
consider carefully whether you are comfortable with it being publicly
accessible.
We will not intentionally publish private contact information simply
because it has been provided to us for the purpose of operating a private
account or making a report.
9. Dog trainer information
Dog Noise UK may provide facilities allowing dog trainers who specialise
in barking behaviour to advertise their services.
Where a trainer chooses to create a public profile, information such as
their name, business name, service area, website and description of
services may be displayed publicly.
Trainers are responsible for ensuring that information they provide for
publication is accurate and appropriate.
Dog Noise UK does not necessarily endorse or guarantee the qualifications,
experience, suitability or quality of any individual trainer listed on
the website.
10. Cookies and similar technologies
Dog Noise UK may use cookies and similar technologies to operate the
website, remember preferences, maintain sessions, improve security and
understand how the website is used.
Some cookies may be necessary for the website to function.
Where cookies or similar technologies are not strictly necessary, we will
provide appropriate information and, where required, obtain your consent
before using them.
Further information about cookies and how they are used can be provided
in our Cookie Policy.
11. Website analytics and third-party services
We may use third-party services to provide functions such as website
hosting, email delivery, security, analytics, maps or other technical
services.
Where a third party processes personal information on our behalf, we take
reasonable steps to ensure that appropriate data protection and security
arrangements are in place.
Third-party services may process information in countries outside the UK.
Where personal information is transferred internationally, we will use
the appropriate safeguards required by applicable data protection law.
Details of significant third-party services used by Dog Noise UK can be
added to this policy as the website develops.
12. How we protect your information
We take reasonable technical and organisational measures to protect
personal information against:
- unauthorised access;
- accidental loss;
- destruction;
- alteration;
- inappropriate disclosure;
- misuse.
These measures may include access controls, authentication, secure
passwords, restricted administrative access, secure communications
and appropriate server security.
However, no internet-based service can be guaranteed to be completely
secure. You should therefore take reasonable precautions when using
the website, including keeping your password confidential.
13. How long do we keep your information?
We do not keep personal information indefinitely simply because it has
been collected.
We retain information for as long as is reasonably necessary for the
purpose for which it was collected, taking into account factors such as:
- the nature of the information;
- why it was collected;
- whether the information is still required;
- legal or regulatory requirements;
- legitimate business or operational requirements;
- whether the information can be anonymised instead.
Where personal information is no longer required in an identifiable form,
we may securely delete it or anonymise it.
Specific retention periods may vary between different services.
We will periodically review the information we hold and remove or
anonymise information that is no longer required.
14. Your data protection rights
Depending on the circumstances and the applicable legal requirements,
you may have rights including:
- the right to be informed about how your information is used;
- the right to access personal information we hold about you;
- the right to ask us to correct inaccurate or incomplete information;
- the right to ask us to erase personal information in certain circumstances;
- the right to ask us to restrict processing in certain circumstances;
- the right to object to certain processing;
- the right to data portability in certain circumstances;
- the right to withdraw consent where we rely on consent as our lawful basis.
These rights are not absolute and some exceptions may apply.
For example, we may be permitted or required to retain certain information
even where an individual asks us to delete it.
15. How to exercise your rights
If you would like to exercise any of your data protection rights,
please contact us:
Email:
TBC
Post:
17 Garston Crescent, Newton-le-Willows, Merseyside, WA12 8NR
Please provide enough information for us to identify you and understand
your request.
We may need to verify your identity before providing personal information
or making changes to an account.
We will normally respond to valid requests within the timescales required
by applicable data protection law.
16. Accuracy of information
We rely on users to provide accurate and appropriate information.
If you discover that information held about you is incorrect, please
contact us so that we can consider whether it should be corrected.
If you submit a dog-noise report, please provide factual information to
the best of your knowledge and avoid deliberately misleading, defamatory
or malicious statements about other people.
17. Data concerning children
Dog Noise UK is primarily intended for adults.
We do not knowingly seek to collect personal information from children
unless there is a specific and lawful reason to do so.
If you believe that a child has provided personal information to us
inappropriately, please contact us so that we can investigate and take
appropriate action.
18. Complaints about how we use your information
We want to resolve privacy concerns directly wherever possible.
If you have a concern about how we have handled your personal information,
please contact us using the details above.
You also have the right to complain to the UK's data protection regulator,
the Information Commissioner's Office (ICO).
Information Commissioner's Office (ICO)
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Changes may be necessary when:
- new services are introduced;
- the way we process information changes;
- our technology or website changes;
- legal or regulatory requirements change;
- we improve the way we explain our privacy practices.
The latest version will always be published on this page.
Where a change is significant, we will take reasonable steps to bring
it to users' attention where appropriate.
20. Contact us
If you have any questions about this Privacy Policy or how Dog Noise UK
handles personal information, please contact us.
Dog Noise UK
Email:
TBC
Address:
17 Garston Crescent, Newton-le-Willows, Merseyside, WA12 8NR
Our approach to privacy
Dog Noise UK exists to help people deal with excessive dog barking
constructively.
That means trust matters.
We aim to collect only the information we need, explain why we need it,
protect it appropriately and avoid using it for purposes that users
would not reasonably expect.
Your information belongs to you. We will treat it with care and respect.